Behind-the-scenes operations for marketing are the processes that support and optimise marketing campaigns and teams. They’re less flashy than your company’s award-winning TV ads or interactive digital ads but they’re the base that allows marketers www.opscalendar.com to meet their crucial business goals and grow over time.

The term “marketing operation” is used to describe a procedure that involves creating and maintaining marketing materials, including collateral, data management, and reporting, and integrating them with the rest of your business. It can also encompass broad range of activities, such as project management and data analytics, IT support, and other administrative tasks.

Modern marketing teams are multi-disciplinary, including design, sales and software development. This means that multiple processes and systems have to be integrated to ensure that marketing teams are able to deliver appropriate content to right people at the right time to meet business goals.

A significant part of the job entails establishing and optimizing marketing tech stacks in order to reduce the complexity of the task and allow the team to meet their goals faster. Typical tasks include managing marketing automation solutions, evaluation and approval platforms as well as a content management system, AdWords technology and a CRM solution.

The use of clear, well-defined processes implemented by marketing teams helps them to achieve their goals more effectively. It allows them to share their marketing strategies with internal people and gives everyone a clear understanding of what is expected of them. It allows marketing teams to set SMART goals that are specific, measurable attained, achievable, realistic and Time-bound (SMART) to develop more realistic timelines for projects and campaigns.